Here’s why VR Marketing campaigns are so successful
"Insider Perspective"
Noise. There’s just so much of it out there, marketers pushing their products all having intense enthusiasm and “a winning strategy”. So what can be done these days to rise above all the noise and really be heard? Some of the core problems marketers face when promoting their products or services centre around two key ideas;
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Awareness
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Engagement
The two are very critical and one is often useless without the other. Virtual Reality solves a for the following reasons:
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Immersive – users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.
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Impactful – the intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behaviour change.
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Memorable – our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
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Novel – with high media and public interest in VR early adopters can benefit from favourable media exposure.