Here’s why VR Marketing campaigns are so successful

Here’s why VR Marketing campaigns are so successful

"Insider Perspective"

Noise. There’s just so much of it out there, marketers pushing their products all having intense enthusiasm and “a winning strategy”. So what can be done these days to rise above all the noise and really be heard? Some of the core problems marketers face when promoting their products or services centre around two key ideas;

  1. Awareness

  2. Engagement

The two are very critical and one is often useless without the other. Virtual Reality solves a for the following reasons:

  • Immersive – users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.

  • Impactful – the intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behaviour change.

  • Memorable – our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.

  • Novel – with high media and public interest in VR early adopters can benefit from favourable media exposure.

How far along are we with VR for the built environment?

In the battle to sell off-the-plan projects and entice international buyers, the property industry has barely scratched the surface when it comes to using virtual reality (VR) technology to promote and ultimately sell.

So far virtual reality applications have been few and far between, limited to low quality 3D tours and augmented reality experiences that frustrate users with their limits. Thankfully there is light at the end of this particular tunnel, with companies such as Oculus and HTC pioneering new hardware that stretch these limits, allowing new levels of user engagement and interactivity. Feel free to get in touch with our team at RenderedReality if you would like more information on this exciting new technology.

Sam Danckert author at The Real Estate Conversation expresses his thoughts on the future of marketing exploring new ideas and the concept of “Remarketing”.

Check that article out here. 


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