3 Common 3D Rendering Mistakes We’re Careful to Avoid

3 Common 3D Rendering Mistakes We’re Careful to Avoid

We aim to provide our clients with the most realistic, accurate and detailed renders possible. To do this, it is essential that we have a thorough understanding of their project, and that we establish a transparent, communicative and collaborative relationship. Here are 3 common 3D rendering mistakes that we are careful to avoid:

1. Lack of Communication

Poor communication is the leading cause of rendering projects that go over time, over budget and that don’t meet expectations. In order to deliver the best renders we can, we need to understand every detail of our clients’ project. This means that constant, detailed communication is essential.

To avoid 3D rendering mistakes that occur due to lack of communication, we make sure to ascertain as much project information as we can, so that we thoroughly understand the project. We ask for resources including sketches, landscape plans, site photography, style guides, electrical plans, interior/exterior selection and more. We also ask for visual references and have regular in-depth conversations about the project, what the client is hoping for and what they want to avoid. To make sure that our rendering designs are on track, we ask our clients for feedback at various steps during the design process.

2. No Human Touch

A human touch is essential for accurately conveying the intention and reality of a project. Small details like some leaves in a driveway, books in a bookshelf, people on a street, food in a kitchen or shadows on a structure can help to convey the story of a project, and show viewers how it will function in real life. Without these small but significant details, renders look dull and lifeless. To add a human touch to our designs, we make sure that we fully understand every detail of the project – if it is a new home, who does the client envision living there? If it is a structure, how will it catch the afternoon light? Once we know details like these, our team can ponder the best ways to represent them in our designs!

3. Lack of Transparency

One common 3D rendering mistake is a lack of transparency between the team creating the renders and their clients. This can lead to unrealistic expectations; a poor understanding of project budget, timeline and objectives; and overall, unsatisfied clients. At Rendered Reality, we are very upfront and transparent with our clients. We clearly inform them of the costs, timelines and drafting/feedback processes associated with our services, so that they know exactly what they’re paying for. We want their expectations to be in line with our capabilities, because we know this is critical for their happiness and our success.


If you have any questions about our 3D rendering services, we would love to hear from you. Contact us and tell us more about your project!

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