We already know that our brain stores 65-80% of visual data compared to just 10% textual and that the most successful marketing is both experiential and memorable. Put simply, our brains are 65-80% more likely to remember a red cat, wearing a purple scarf, playing the trombone if we see it, rather than if we read about it. Furthermore, our memory of this cat would be even deeper seeded in our minds if we had some sort of emotional connection to red cats, purple scarves or trombones at the point of seeing the image. Rough analogy, but the concept itself is simple enough.

For more information on visual vs text content, check out this post by Pixelo
https://www.pixelo.net/visuals-vs-text-content-format-better/

“Our brain stores 65-80% of visual data compared to just 10% textual”